What inherent qualities give the Dead Sea its unique healing and beautifying capabilities?

The water in the Dead Sea contains 32% salts and is highly concentrated with minerals such as calcium, magnesium, potassium and bromide. In comparison, other seas typically contain 3% salt content. It is the high salt and mineral content that nourishes the skin, eases rheumatic pain, activates the circulatory system and relaxes nerves. Often endorsed by European Health Funds, physiotherapy and other rheumatic treatments are more easily achieved in the Dead Sea and lead to better results when compared to other treatments.

Is it true that Cleopatra bathed in the Dead Sea?

Yes, it's true! Cleopatra often frequented the Dead Sea for its therapeutic and beautifying effects. But Cleopatra's love for the Dead didn't stop there. It is said that the beautiful Queen went to great lengths to secure exclusive rights over the entire region surrounding the Dead Sea. Upon Cleopatra's command, ancient cosmetic and pharmaceutical factories were built near the Dead Sea to extract the unique beautifying and therapeutic benefits from the water and the mud. Remains of these historic factories can still be visited today in Ein Bokek and Ein Gedi.

I have a bar in the lid of my cream, what should I use it for?

The unique bar formulated for a select range of our products and placed in the lid of your cream is a Mineral Bar. Why do we keep the minerals separate from the cream itself? Oxidation. As with any other product found in nature, once minerals are exposed to oxygen they begin a process of oxidation whereby oxygen degrades the integrity and quality of the mineral. Since our products contain Dead Sea water, which in turn contains oxygen, the minerals in the Mineral Bar are better protected if kept separate. Premier's patented process of separating the active ingredients, purifying them, freezing them and protecting them from the air in unparalleled and keeps our products more effective, naturally  and for longer. 

If I already use a moisturizer, what is the added benefit of using a serum as well? Don't they do the same thing?

Our serums contain a highly concentrated and active form of skin care treatment. When use as intended - with moisturizing creams, they enhance absorption and prepare your skin for the moisturizing and nourishing effects of the cream. In other words, the serum works as an extractor to pull the best ingredients out of the cream and help your skin absorb them faster and more efficiently. When using both products, always apply the serum first and then follow with your cream-based moisturizer. 

How do I know if the Moisture Complex or the Day Cream Complex is right for me? What's the difference between them?

Although they may seem alike in the sense that both are good 'Day Care' creams, the Moisture Complex and Day Cream Complex do posses a several differences.

The Moisture Complex revitalizes and stimulates skin cells and their cellular metabolism by infusing skin with nutrients and deeply and actively moisturizing your skin. The Day Cream Complex is our deepest, most intensive moisturizer which also has the added benefit of protecting your skin against free radicals such as the sun, wind and extreme heat or cold.

Both moisturizers contain UVA & UVB SPF (17) and are offered in either 'Normal to Dry' or 'Normal to Oily' options to fit your specific skincare needs. After cleansing and toning, always apply your serum first to aid in absorption, then apply the moisturizer of your choice in soft circular motions. 

Can I still use Makeup with my Moisturizer?

Absolutely! Makeup can be applied daily but be sure to cleanse, tone and moisturize every evening to remove makeup buildup. The best routine for your skin is:

Morning: Cleanse, tone, moisturize with a day moisturizer with SPF, apply makeup.

Evening: Cleanse (making sure to remove all makeup), tone, moisturize with a night cream 

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